Services & Standard Scope of Work
by Gabriela Ferreira
My job is to help you answer them through data, consumer behaviour, and commercially relevant insights.
I'll tell you what's going on, why, and what to do about it.
Explore the services below to understand what I'll investigate, what you'll receive, and how we'll work together.
Marketing Performance Analysis
You're investing in advertising, but is that investment delivering meaningful results?
Let's find out which campaigns are performing, how your budget is being spent, and where opportunities for improvement may exist.
An important distinction: Campaign performance analysis evaluates measurable results and associations. It does not establish by itself that advertising caused incremental sales. Causal attribution and incrementality testing require additional methodologies and are not included in the standard scope, but can be added as a personalized project. Book a call to learn more.
Customer & Consumer Insights
You know what you're selling. But how well do you know who's buying it?
Let's explore your customers' purchasing habits, preferences, and commercial value to understand who contributes to your business and how different customer groups behave.
Basic Data Requirements: Customer and transaction records, consistent customer identifiers, order dates and values, and demographic information where available.
Product Profitability Analysis
Your best-selling product might not be your most profitable one.
Let's look beyond sales volume to understand which products contribute to profitability, how costs and discounts affect performance, and where opportunities may be hiding.
Basic Data Requirements: Product catalogue, item-level sales, prices, quantities, costs and discounts. Returns and refunds are included where reliable detailed data is available.
Customer Demand & Assortment Analysis
Your next bestseller might already be hiding in your customer data.
Let's investigate what your customers are buying, which products and categories they keep coming back for, and where their purchasing behaviour suggests opportunities for your business.
Basic Data Requirements: Product catalogue, historical item-level sales, transaction dates, product categories, customer purchase records, and pricing information. Product costs, discounts, returns and inventory data may be required for profitability and stock-related assessments.
Preliminary Retail Expansion Assessment
Business is growing. Does that mean it's time for another store?
Before making a major investment, let's understand what your current retail performance reveals about your business's readiness to expand.
Important: This is a preliminary assessment, not a complete store-opening feasibility study. Site selection, property evaluation, lease negotiations, local market research and detailed financial forecasting are outside the standard scope and can be quoted separately.
Standard Terms
Pricing, scope and additional services
All prices are starting prices in United States Dollars (USD). They assume accessible, analysis-ready data. Final pricing follows an initial consultation and data assessment. Additional services require a separate quote and prior approval.
Additional services are charged at $50 USD per hour, based on an agreed estimate and prior approval. No additional work will ever be billed without authorization.
Standard Terms
Project delivery and review
Up to three revision rounds are included within the approved scope. Revisions cover reasonable refinements, clarifications and adjustments to the agreed deliverables.
Additional revision rounds cost $50 USD per hour. New analyses, datasets or business questions may require a separate quote. Corrections needed to meet the agreed scope and analytical accuracy standards do not count toward the three rounds.
The timeline begins once scope is approved, required data and access are provided, and the project is formally scheduled. Additional preparation, delays, scope changes and client reviews may affect delivery dates.
From your first question to your final insights
Tell me about your business, questions and challenges. We'll discuss your objectives, milestones, available information and the decisions you want to make.
I'll assess data availability, accessibility, structure and suitability.
You'll receive a free list of missing information and recommended exports.
We'll agree on the scope, deliverables, timeline, price and any additional services.
Data extraction, preparation, cleaning or modelling, when required, is separately estimated and charged only with your prior approval.
After approval, we'll confirm the project schedule, communication arrangements and data access.
Work begins once the agreed prerequisites are in place.
I'll investigate the agreed business questions, validate the relevant information and identify patterns, limitations and commercial implications.
I'll develop the interactive dashboard and PDF Insights Report, with evidence-based findings and recommendations.
You'll have the opportunity to review the deliverables and request up to three revision rounds within scope.
Revisions beyond the agreed scope or additional investigations require prior approval and may be quoted separately. Corrections to meet agreed analytical accuracy standards are included.
You'll receive the finalized dashboard and report, followed by a meeting to discuss the findings, recommendations and analytical limitations.
Clear expectations, reliable analysis
Analysis depends on the quality and completeness of available data. No particular sales, profit, campaign, customer or business outcome is guaranteed; external factors may affect results. Share data securely rather than exchanging passwords.
Have a different question? Let's talk!
Customized projects, combined packages and ongoing analytical support can be scoped to your business needs.
Know their patterns. Know their habits. Grow your business.
sfgabferreira@gmail.com · @theconsumerdebrief · +55 11 99476-4730